Best Buy

April 2021

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Best Buy outdoor ad campaign was created in partnership with Makayla Perry. My role in this collaboration involves helping to devise a concept, brainstorming an art direction, and executing the design and mock-up gifs for the interactive billboards. The concept of this campaign is that Best Buy is worth going other times, too, as most people only tend to go to this store during Black Fridays for their great deals. To solve this problem, we created an event known as 'Best Friday' where it takes place from June to July over the course of 6 weeks where there are three different interactive game billboards that will rotate between stores every two weeks. There will be rewards and incentives if people participate in these games, and there will be a QR code afterwards for people to access prizes.