Five Below

Five Below experiential ad campaign was created in partnership with Reese Pope. My role in this collaboration involves helping to devise the concept, brainstorming the art direction, and executing the design and 3D mock-ups for the vending machines which is 'surprise mixed with affordability.'

 

These are mock-ups of interactive vending machines where you can put $5 in, tap the present on the screen, and get an exclusive limited edition prize. These were envisioned to be in big malls across the United States. In addition, there is a social media component where people are encouraged to share what they have gotten from the vending machines on Instagram with #5BelowSurprise