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hAWKINS hEALTH & fITNESS

Objective

  • Transition the business to online coaching while increasing reach for new clientele within his target

Key Message

  • "Make it lasts"

  • Centers around the idea of making sure the effort you put into the weight gain/loss is worthwhile

Collaborators

  • Emily Heer, Lauren Odom, Leon Truong
     

Contributions

  • Devised a strategy

  • Generated any additional graphics within the presentation

  • Brainstormed the art direction of the rebrand and advertisements

  • Created a prototype of the website

  • Designed the Instagram ad execution