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Le Velvet


Le Velvet is a student organization at Virginia Commonwealth University that focuses on performance and recording of K-Pop dance covers. When the club was first established, I worked closely with the founder to create a consistent brand for the organization.


  • Develop new branding for the student organization

  • Conceptualize an art direction campaign for each dance covers


  • Leon Truong (videographer & photographer)


  • Designed and upkept the branding throughout multiple channels

  • Conceptualized the art direction, outfit, photography, and videography for the dance covers

  • Edit the photos and prepare the files for Instagram and YouTube

  • Generated additional graphics for social media and maintaining consistent line of communication by responding to comments and private messages

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