Le Velvet is a student organization at Virginia Commonwealth University that focuses on performance and recording of K-Pop dance covers. When the club was first established, I worked closely with the founder to create a consistent brand for the organization.
Develop new branding for the student organization
Conceptualize an art direction campaign for each dance covers
Leon Truong (videographer & photographer)
Designed and upkept the branding throughout multiple channels
Conceptualized the art direction, outfit, photography, and videography for the dance covers
Edit the photos and prepare the files for Instagram and YouTube
Generated additional graphics for social media and maintaining consistent line of communication by responding to comments and private messages