Le Velvet
context
Le Velvet is a student organization at Virginia Commonwealth University that focuses on performance and recording of K-Pop dance covers. When the club was first established, I worked closely with the founder to create a consistent brand for the organization.
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Objective
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Develop new branding for the student organization
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Conceptualize an art direction campaign for each dance covers
Collaborators
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Leon Truong (videographer & photographer)
Contributions
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Designed and upkept the branding throughout multiple channels
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Conceptualized the art direction, outfit, photography, and videography for the dance covers
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Edit the photos and prepare the files for Instagram and YouTube
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Generated additional graphics for social media and maintaining consistent line of communication by responding to comments and private messages
