Le Velvet
context
Le Velvet is a student organization at Virginia Commonwealth University that specializes in performing and recording K-Pop dance covers. When the group was established in 2019, I collaborated with the founder to establish the organization's identity. I remained with Le Velvet for three years until graduating.
Objective
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Develop new branding that reflects the versatility nature of the dance organization suitable across multiple channels for marketing
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Conceptualized art direction for dance covers and related promotions
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Overseeing production to ensure smooth operations
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Ensure clear lines of communications internally and externally
Collaborators
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Leon Truong
Contributions
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Conceptualized, designed and upkept the identity and brand
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Generated visual communications for social media and maintaining engagement by responding to comments and private messages, resulting in 88% increase for Instagram engagement within a 3-month timeframe
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Devised art direction for social media and outfits with dance captains to express the dance concept
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Supervised the photography and videography production
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Edit the photos and prepare the files for Instagram and YouTube
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Compile and assist in editing behind-the-scene footages
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Trained interns on established protocols, production process, and communication strategies
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Moderated Discord server to streamline communication among organization members
social media
branding
